Rice, Chris
Understanding customers/ Chris Rice - 2nd. - Oxford: Butterworth, 1997 - vi, 312p.: ill.; 24cm - Marketing series (London, England)., Student. .
Includes index
0750623225
Purchase
Customer behaviour
Marketing -- Social aspects.
HF5415.32 / .R52 1997
Understanding customers/ Chris Rice - 2nd. - Oxford: Butterworth, 1997 - vi, 312p.: ill.; 24cm - Marketing series (London, England)., Student. .
Includes index
0750623225
Purchase
Customer behaviour
Marketing -- Social aspects.
HF5415.32 / .R52 1997