Strategic Management in the Media Industry (Record no. 3184)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00596nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230225134050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150909s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412903134 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 77216 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | 2012-70 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LC |
| Transcribing agency | MMU |
| Modifying agency | Lorna |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.M34 |
| Item number | K86 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Küng, Lucy |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Management in the Media Industry |
| Remainder of title | : From Theory to Practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 248p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass Media--Management |
| Topical term or geographic name as entry element | Strategic Planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | GENERAL COLLECTION FOR LOAN |
No items available.