MULTIMEDIA UNIVERSITY LIBRARY catalog

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Küng, Lucy

Strategic Management in the Media Industry : From Theory to Practice - Los Angeles Sage 2008 - 248p.

ISBN: 9781412903134

Source: 2012-70

Subjects--Topical Terms:
Mass Media--Management
Strategic Planning

LC Class. No.: P96.M34 / K86 2008

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MULTIMEDIA UNIVERSITY LIBRARY

Multimedia University Library