Designing brand identity (Record no. 15837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00808nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251111112748.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251111b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119984818 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LoC CIP |
| Transcribing agency | MMU |
| Modifying agency | obonyo |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina |
| 245 ## - TITLE STATEMENT | |
| Title | Designing brand identity |
| Remainder of title | : a comprehensive guide to the world of brands and branding / |
| Statement of responsibility, etc. | Alina Wheeler and Rob Meyerson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, New Jersey, |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 332 pages : |
| Other physical details | illustrations (chiefly color) |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Topical term or geographic name as entry element | Trademarks--Design |
| Topical term or geographic name as entry element | Advertising--Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rob Meyerson. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | GENERAL COLLECTION FOR LOAN |
| Classification part | HD69.B7 |
| Call number prefix | W44 |
| Call number suffix | 2024 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | General Stacks | 2025-11-11 | Purchase | 2025-245 | HD69 .B7 W44 2024 | 125B00475 | 2025-11-11 | 2025-11-11 | GENERAL COLLECTION FOR LOAN |