Wheeler, Alina
Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler and Rob Meyerson. - 6th. - Hoboken, New Jersey, John Wiley, 2024. - xiii, 332 pages : illustrations (chiefly color) 29 cm.
Includes index
9781119984818
Brand name products
Branding (Marketing)
Trademarks--Design
Advertising--Brand name products
Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler and Rob Meyerson. - 6th. - Hoboken, New Jersey, John Wiley, 2024. - xiii, 332 pages : illustrations (chiefly color) 29 cm.
Includes index
9781119984818
Brand name products
Branding (Marketing)
Trademarks--Design
Advertising--Brand name products