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McDaniel, Carl

marketing research eesssentia/ Carl McDaniel ag roger Gates - 5th ed. - NEW JERSEY. John Wiley 2006 - xvi,479p. ill. 25.3cm - * .

includes index

ISBN: 0072939176

Source: 2009-592

Subjects--Topical Terms:
marketing research

LC Class. No.: HF 5415.2 / .M385

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MULTIMEDIA UNIVERSITY LIBRARY

Multimedia University Library