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Jain, Subhash C.

Marketing planning and strategy/ Subhash C.Jain - 7th ed. - U.S.A Thomson 2004 - xviii,935p. 23.7cm

includes index

ISBN: 075933871X

Source: 2006-04

Subjects--Topical Terms:
Marketing --Management

LC Class. No.: HF 5415.13 / .J35

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MULTIMEDIA UNIVERSITY LIBRARY

Multimedia University Library