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|---|---|---|---|
| 999 |
_c9394 _d9394 |
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| 003 | MMU | ||
| 005 | 20191003093934.0 | ||
| 008 | 150909s9999 xx 000 0 und d | ||
| 020 | _a978073101200 | ||
| 035 | _a82503 | ||
| 037 | _b2013-733 | ||
| 040 |
_aLOC _cMMU _dClubanga |
||
| 050 |
_aHF5415.1 _b .B415 |
||
| 100 | _aBearden, William O. | ||
| 245 |
_aMarketing principles & perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. Laforge. |
||
| 250 | _a5th ed. | ||
| 260 |
_aBoston _bMacGraw-Hill _c2007 |
||
| 300 |
_axxxvi, 615 p. : _bill. _c29 cm. |
||
| 500 | _aIncludes index | ||
| 650 |
_a Marketing _2LOC _xUnited States. |
||
| 700 | _a Ingram,N.Thomas | ||
| 942 |
_2lcc _cSH _e5th ed. _hHF5415.1 .B415 _m2007 |
||