000			00809nam a2200241Ia 4500
999			_c9309 _d9309
003			MMU
005			20220214152002.0
008			150909s9999 xx 000 0 und d
020			_a0-7506-4121-5
035			_a80522
037			_bPurchase
040			_aLOC CIP _cMMU _dDaniel
050			_aHF5415.13 _b.D69 1998
245			_aInnovation in marketing/ _c edited by Peter Doyle
260			_aBoston : _bButterworth-Heinemann, _c 1998.
300			_axii, 225 p.: _bill.; _c24 cm.
440			_aMarketing series (London, England)
600			_aPeter Doyle
650			_aMarketing -- Management -- Case studies.
650			_aService industries -- Marketing -- Case studies.
650			_aTechnological innovations -- Marketing -- Case studies.
942			_2lcc _cSH _hHF5415.13 _i.D69 _k1998