000 00505nam a2200181Ia 4500
999 _c9303
_d9303
008 150909s9999 xx 000 0 und d
020 _a978-007-126335-1
035 _a80516
037 _bPurchase
040 _aLOC CIP
_cMMU
_dDaniel
050 _aHF5415.135
_b .C72 2009
100 _aDAVID W.
245 _aStrategic marketing/
_cDavid W. Cravens
250 _a9TH
260 _aBoston:
_bMCGraw-Hill,
_c2009
300 _axv, 784p.:
_bill.
942 _2lcc
_cSH
_e9th
_hHF5415.135
_k .C72
_m2009