000 00755nam a2200241Ia 4500
999 _c7962
_d7962
003 MMU
005 20201016093347.0
008 150909s9999 xx 000 0 und d
020 _a0415328268
035 _a76641
037 _b2008-203
040 _aMMU
_cMMU
_dDaniel
050 _aHD30.3
_b.R537 2007
100 _aRiel, Cees B M van
245 _aEssentials of Corporate Communication
_b: Implementing Practices for Effective Reputation Management/
_cCees B. M. van Riel
260 _aLondon:
_bRoutledge,
_c2007
300 _axvi, 306p.:
650 _aCommunication in management
650 _aCorporate Image
650 _aCorporations
_vPublic Relations
700 _aCharles J. Fombrun
942 _2lcc
_cSH
_hHD30.3
_i.R537
_k2007