000			00883nam a2200265Ia 4500
999			_c5318 _d5318
003			MMU
005			20220602123652.0
008			150909s9999 xx 000 0 und d
020			_a1412914760
035			_a1002
037			_bPurchase
040			_aLOC CIP _cMMU _dDaniel
050			_aHF5415.127 _b.M66 2005
100			_4Mooij, Marieke K. De
245			_aGlobal marketing and advertising _b: Understanding cultural paradoxes/ _cMarieke De Mooij
250			_a2nd ed.
260			_aLondon: _bSAGE, _c2005
300			_axvi, 269p.: _bill.; _c25 cm
521			_aIncludes index _bbook
650			_atarget marketing _2LOC _xCross-cultural studies
650			_aTarget marketing -- Cross-cultural studies.
650			_aAdvertising -- Cross-cultural studies.
650			_aConsumer behavior -- Cross-cultural studies.
942			_2lcc _cSH _e2nd _hHF5415.127 _m.M66 _k2005