| 000 | 00596nam a2200241Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3184 _d3184 |
||
| 003 | MMU | ||
| 005 | 20230225134050.0 | ||
| 008 | 150909s9999 xx 000 0 und d | ||
| 020 | _a9781412903134 | ||
| 035 | _a77216 | ||
| 037 | _b2012-70 | ||
| 040 |
_aLC _cMMU _dLorna |
||
| 050 |
_aP96.M34 _bK86 2008 |
||
| 100 | _aKüng, Lucy | ||
| 245 |
_aStrategic Management in the Media Industry _b: From Theory to Practice |
||
| 260 | _aLos Angeles | ||
| 260 | _bSage | ||
| 260 | _c2008 | ||
| 300 | _a248p. | ||
| 650 | _aMass Media--Management | ||
| 650 | _aStrategic Planning | ||
| 942 |
_2lcc _cSH |
||