| 000 | 00746nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c15919 _d15919 |
||
| 005 | 20260227154354.0 | ||
| 008 | 260227b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780357721407 | ||
| 037 | _bPurchase | ||
| 040 |
_aLoC CIP _cMMU _dDaniel |
||
| 050 |
_aHF5821 _b.S34 2023 |
||
| 100 | _aScheinbaum, A. C. | ||
| 245 |
_aADVERTISING & INTEGRATED BRAND PROMOTION / _cAngeline Close Scheinbaum |
||
| 250 | _a9th | ||
| 260 |
_aAustralia: _bCengage, _c2023 |
||
| 300 |
_axxii, 452 pages: _billustrations (colour); _c28 cm |
||
| 500 | _aIncludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aAdvertising media planning | ||
| 700 | _aThomas Clayton O'Guinn | ||
| 700 | _aRichard J. Semenik | ||
| 942 |
_2lcc _cSH _e9th _hHF5821 _k.S34 _m2023 |
||