| 000 | 00719nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c15916 _d15916 |
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| 005 | 20260227151901.0 | ||
| 008 | 260227b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781107649224 | ||
| 040 |
_aLoC CIP _cMMU _dobonyo |
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| 100 | _aPayne, Adrian | ||
| 245 |
_aStrategic Customer Management _b : Integrating Relationship Marketing and CRM / _cAdrian Paayne |
||
| 260 |
_a Cambridge: _b Cambridge University Press, _c2013. |
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| 300 |
_axvi, 529 pages : _billustrations ; _c26 cm |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aCustomer relations--Management | ||
| 650 | _aBUSINESS & ECONOMICS / Sales & Selling | ||
| 700 | _a Pennie Frow | ||
| 942 |
_2lcc _cSH _hHF541 _k.5 .P39 _m 2013. |
||