| 000 | 00759nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c15914 _d15914 |
||
| 005 | 20260303084221.0 | ||
| 008 | 260227b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789354600807 | ||
| 037 | _bPurchase | ||
| 040 |
_aLoC CIP _cMMU _dDaniel |
||
| 050 |
_aHF5823 _b.B45 2022 |
||
| 100 | _aBelch, G. E. | ||
| 245 |
_aADVERTISING AND PROMOTION _b : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / _cGeorge E. Belch |
||
| 250 | _a12th | ||
| 260 |
_aNew Delhi: _bMcGraw-Hill, _c2022 |
||
| 300 |
_axxxi, 712 pages: _billustrations; _c28 cm |
||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aMichael A. Belch | ||
| 700 | _aKeyoor Purani | ||
| 942 |
_2lcc _cSH _e12th _hHF5823 _k.B45 _m2022 |
||