| 000 | 00708nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c15846 _d15846 |
||
| 005 | 20251111151924.0 | ||
| 008 | 251111b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781538176337 | ||
| 037 | _bPurchase | ||
| 040 |
_aLoC CIP _cMMU _dDaniel |
||
| 050 |
_aHF5415.123 _b.B55 2024 |
||
| 100 | _aBlakeman, R. | ||
| 245 |
_aIntegrated marketing communication _b : creative strategy from idea to implementation / _cRobyn Blakeman. |
||
| 250 | _a4th | ||
| 260 |
_a Lanham: _bRowman & Littlefield, _c2024 |
||
| 300 |
_ax, 382 p. ; _bill.; _c26 cm |
||
| 521 |
_aIncludes bibliographical references and index _bbook |
||
| 650 | _aCommunication in marketing | ||
| 942 |
_2lcc _cSH _hHF5415.123 _k.B55 _m2024 |
||