000 00808nam a22002297a 4500
999 _c15837
_d15837
005 20251111112748.0
008 251111b ||||| |||| 00| 0 eng d
020 _a9781119984818
040 _aLoC CIP
_cMMU
_dobonyo
100 _aWheeler, Alina
245 _aDesigning brand identity
_b : a comprehensive guide to the world of brands and branding /
_cAlina Wheeler and Rob Meyerson.
250 _a6th.
260 _aHoboken, New Jersey,
_bJohn Wiley,
_c2024.
300 _axiii, 332 pages :
_b illustrations (chiefly color)
_c29 cm.
500 _a Includes index
650 _aBrand name products
650 _a Branding (Marketing)
650 _a Trademarks--Design
650 _aAdvertising--Brand name products
700 _aRob Meyerson.
942 _2lcc
_cSH
_hHD69.B7
_k W44
_m2024