| 000 | 00742nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c15822 _d15822 |
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| 005 | 20251110134604.0 | ||
| 008 | 251110b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789353160777 | ||
| 040 |
_aLoC CIP _cMMU _dobonyo |
||
| 100 | _aZeithaml A. Valarie | ||
| 245 |
_aServices marketing _b : integrating customer focus across the firm / _cValarie A. Zeithaml, |
||
| 250 | _a7th | ||
| 260 |
_aDubuque, _b McGraw-Hill Education, |
||
| 300 |
_axxviii, 514 pages : _b illustrations ; _c27 cm |
||
| 650 | _aService industries--Marketing | ||
| 650 | _a Customer services | ||
| 650 | _aMarketing | ||
| 700 | _a Dwayne D. Gremler, | ||
| 700 | _aMary Jo Bitner, | ||
| 700 | _aAJAY PANDIT | ||
| 942 |
_2lcc _cSH _hHD9980.5 _k.Z45 _m 2018 |
||