000 00752nam a22001937a 4500
999 _c15821
_d15821
005 20251110130708.0
008 251110b ||||| |||| 00| 0 eng d
020 _a9781394282166
040 _aLoc CIP
_cMMU
_dobonyo
100 _aScott, David Meerman
245 _aThe new rules of marketing & PR :
_b how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly. /
_c David Meerman Scott.
250 _a9th.
260 _aNew Jersey,
_bWiley, Hoboken,
_c 2024.
300 _axvii, 462 pages
_c20 cm
500 _aIncludes bibliographical references and index
650 _aInternet marketing
650 _aInternet in public relations
942 _2lcc
_cSH
_hHF5415.1265
_k .S36
_m2024