| 000 | 00690nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c15816 _d15816 |
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| 005 | 20251110122341.0 | ||
| 008 | 251110b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781292291444 | ||
| 040 |
_aLoC CIP _cMMU _dobonyo |
||
| 100 | _aHollensen, Svend | ||
| 245 |
_aMarketing management _b: a relationship approach / _cSvend Hollensen. |
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| 250 | _a4th. | ||
| 260 |
_aAmsterdam; _bPearson, _c2019. |
||
| 300 |
_axxvi,696pages. : _b ill. ; _c25 cm. |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aRelationship marketing | ||
| 650 | _aMarketing--Management | ||
| 650 | _aRelationship marketing--Case studies | ||
| 942 |
_2lcc _cSH _hHF5415.55 _k .H65 _m2019 |
||