| 000 | 00809nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c15804 _d15804 |
||
| 005 | 20251107115813.0 | ||
| 008 | 251107b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780789759603 | ||
| 040 |
_aLoC CIP _cMMU _dobonyo |
||
| 100 | _aHemann, Chuck,, | ||
| 245 |
_aDigital marketing analytics _b : making sense of consumer data in a digital world / _cChuck Hemann and Ken Burbary |
||
| 250 | _a2nd. | ||
| 260 |
_aNew York; _b Pearson Education, Inc., _c2018 |
||
| 300 |
_axix, 252 pages : _billustrations, map ; _c23 cm |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aInternet marketing | ||
| 650 | _aDigital media | ||
| 650 | _aSocial media | ||
| 650 | _aMarketing--Management | ||
| 700 | _aBurbary, Ken, Author | ||
| 942 |
_2lcc _cSH _hHF5415.1265 _k.H46 _m2018 |
||