| 000 | 00798nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c15498 _d15498 |
||
| 005 | 20240201113144.0 | ||
| 008 | 240201b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781944659011 | ||
| 037 | _bPurchase | ||
| 040 |
_aLoC CIP _cMMU _dDaniel |
||
| 050 |
_aHF5415.13 _b.W57 2016 |
||
| 100 | _aWirtz, J. | ||
| 245 |
_aServices marketing _b: people, technology, strategy/ _cJ. Wirtz |
||
| 250 | _a8th | ||
| 260 |
_aNew Jersey: _bWorld scientific, _c2016 |
||
| 300 |
_axvii, 783p.: _bill. (colour). |
||
| 521 |
_aIncludes index. _bbook |
||
| 650 | _aMarketing--Management. | ||
| 650 | _aProfessions--Marketing. | ||
| 650 | _aService industries--Marketing. | ||
| 650 | _aCustomer services--Marketing. | ||
| 700 | _aChristopher Lovelock | ||
| 942 |
_2lcc _cSH _e8th _hHF5415.13 _k.W57 _m2016 |
||