| 000 | 00623nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c13712 _d13712 |
||
| 008 | 180822b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781107649187 | ||
| 040 |
_aLoC CIP _cMMU _dDaniel |
||
| 050 |
_aHF5415 _b.A54 2014 |
||
| 100 | _aAng Lawrence | ||
| 245 |
_aPrinciples of integrated marketing communications/ _cLawrence Ang |
||
| 260 |
_aLondon: _bCambridge University press, _c2014 |
||
| 300 |
_axii,401p.: _bill.col.; _c18cm |
||
| 521 |
_aIncludes index _bbook |
||
| 650 | _aCommunication in marketing | ||
| 650 | _aMarketing | ||
| 650 | _aTechnological innovations | ||
| 942 |
_2lcc _cSH _hHF5415 _m.A54 _k2014 |
||