| 000 | 00677nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c13516 _d13516 |
||
| 008 | 180709b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781259921698 | ||
| 040 |
_aLoC _cMMU _dBeatrice |
||
| 050 |
_aHF5823 _b.B45 |
||
| 100 | _aBelch, G.E | ||
| 245 |
_aAdvertising and promotion _b:an integrated marketing communications perspective/ _cGeorge E. Belch and Michael A. Belch |
||
| 250 | _a11th.ed. | ||
| 260 |
_aNew york _bMcgraw Hill Education _c2018 |
||
| 300 |
_axli,764p. _c25cm |
||
| 650 |
_2oclc _aAdvertising |
||
| 650 |
_2oclc _aSales promotion |
||
| 650 |
_2oclc _aCommunication in marketing |
||
| 700 | _aBelch, M.A | ||
| 942 |
_2lcc _cSH _hHF5823.B45 _m2018 |
||