| 000 | 00665nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c12747 _d12747 |
||
| 003 | MMU | ||
| 005 | 20230324121837.0 | ||
| 008 | 180222b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781412903127 | ||
| 037 | _bpurchase | ||
| 040 |
_aLoC CIP _cMMU _dDaniel |
||
| 050 |
_aP96.M34 _b K86 2008 |
||
| 100 | _aKüng, L. | ||
| 245 |
_aStrategic management in the Media _b: from theory to practice/ _cLucy Küng |
||
| 260 |
_aLondon: _bSage, _c2008 |
||
| 300 |
_aviii, 248p.: _bill. |
||
| 521 |
_aIncludes bibliographical references and index. _bbook |
||
| 650 | _aMass Media--Management | ||
| 650 | _aStrategic Planning | ||
| 942 |
_2lcc _cSH _hP96 _k.M34 K86 _m 2008 |
||