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1. Contemporary advertising and Integrated marketing communications/ William F. Arens

by Arens, W.F.

Edition: 15th Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill, 2017Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5821.B62 2017 C.1] (3).

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2. Contemporary advertising : and integrated marketing communications / Michael F.Weigold

by Weigold, M. F | William F. Arens.

Edition: 17thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw Hill LLC, 2024Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5821.B62 2024] (1).


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