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1. Mastering data mining : the art and science of customer relationship management

by Berry, Michael J. A | Gordon Linoff.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Pub., Wiley Computer 2000Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: QA 76.9 .D343 D8 2000] (1).

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2. Managing Information Systems : Strategy and Organisation/

by Boddy, David [et al] | Boonstra,Albert | Kennedy,Graham.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow: Prentice Hall, 2008Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HD30.213.B627 2008] (10).


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