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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly. / David Meerman Scott.

By: Scott, David Meerman.
Material type: materialTypeLabelBookPublisher: New Jersey, Wiley, Hoboken, 2024Edition: 9th.Description: xvii, 462 pages 20 cm.ISBN: 9781394282166.Subject(s): Internet marketing | Internet in public relations
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
GENERAL COLLECTION FOR LOAN GENERAL COLLECTION FOR LOAN MULTIMEDIA UNIVERSITY LIBRARY
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MULTIMEDIA UNIVERSITY LIBRARY
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Non-fiction HF5415.1265 .S39 2024 (Browse shelf) Available 125B00359
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Includes bibliographical references and index

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