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1. Telephone Survey Methods : Sampling, Selection, and Supervision/ Paul J. Lavrakas

by Lavrakas, J. Paul.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Sage, 1993Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: H91.L38 1993] (3).

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2. COSUMER BEHAVIOR & MARKETING STRATEGY.

by J PAUL | PETER.

Edition: 9THMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: BOSTON ; McGRAW-HILL ; 2010Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.3 .P468] (1).

3. A preface to marketing management/ J Paul Peter

by Peter, J.P.

Edition: 11thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill, 2008Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.13.P388 2008] (3).


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