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1. HANDBOOK OF MARKETING SCALES: Multi-item measures for marketing and consumer behavior research

by WILLIAM O | BEARDEN.

Edition: 3RD EDMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: NEW DELHI ; SAGE ; 1999Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.3 .B323] (1).

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2. MARKETING; PRINCIPLES AND PERSPECTIVES.

by WILLIAM O | BEARDEN.

Edition: FIFTHMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: BOSTON ; McGRAW-HILL ; 2007Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.1 .B4155] (1).

3. Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.

by Bearden, William O | Ingram,N.Thomas.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston MacGraw-Hill 2007Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.1 .B4155] (1).


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