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1. Advertising and promotion :an integrated marketing communications perspective/ George E. Belch and Michael A. Belch

by Belch, G.E | Belch, M.A.

Edition: 11th.ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New york Mcgraw Hill Education 2018Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5823 .B45 2018] (1).

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2. Communicate to convert : your ultimate marketing communication guide/ Mary Mugo

by Mugo, M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Nairobi: 2023Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.M84 2023 C.1] (5).


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