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1. Media and communication research methods : an introduction to Qualitative and Quantitative approaches/ Arthur Asa Berger

by Berger, A. A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Sage, 2000Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: P91.3.B38 2000 C.1] (2).

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2. Researching communications : a practical guide to methods in media and cultural analysis/ David Deacon

Edition: 2nd Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Bloomsbury, 2010Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: P91.3.R475 2007] (9).

3. Media Research Methods : Understanding Metric and Interpretive Approaches

by Anderson, James A.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: P91.3.A58 2012] (3).

4. Media effects research : a basic overview/ Glenn G. Sparks

by Sparks, Glenn G.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Cengage Learning, 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HM1206 2016] (3).


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