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1.
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Global marketing and advertising : Understanding cultural paradoxes/ Marieke De Mooij
by [Mooij, Marieke K. De]. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: SAGE, 2005Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.127.M66 2005 C.1] (3).
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2.
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Advertising strategy : creative tactics from the outside/in
by Tom Altstiel | Jean Grow. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sage Publishing ; 2006Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5823.A758 2006] (1).
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3.
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Media planning : a practical guide
by Jim | Surmanek. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Illinois ; NTC Business Books ; 1996Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5826.5.S86 1996] (1).
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4.
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Radio communication/ J. H. Reyner
by Reyner, J. H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Sir Isaac Pitman ; London 1967Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: TK550 .R398 1967] (1).
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5.
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150 careers in advertising : with equal opportunity for men and women
by Patricia Mann | Ralph Steadman. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Longman ; 1971Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5823 .M3 1971] (1).
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6.
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TV commercials : how to make them, or, how big is the boat?
by Ivan | Cury. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam ; Elsevier ; 2005Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 6146.T42C87 2005] (5).
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7.
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The advertising handbook
by Helen Powell | Sean Brierley. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Routledge ; 2009Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5823 .B7273 2009] (1).
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8.
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Advertising and new media
by Christina | Spurgeon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Routledge ; 2008Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 6146 .158 S68 2008] (1).
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9.
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Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century/ Jim Aitchison
by Aitchison, Jim. Edition: 2nd Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Prentice-Hall, 2008Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5823 A58 2008] (3).
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10.
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Political Marketing : concepts and theories/ edited by Paul R. Baines Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles: Sage, 2011Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: JF2112.A4 P65 2011 C.1] (3).
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11.
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Advertising and Public Relations Law
by Roy L Moore | Carmen Maye; Erik Collins. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, : Routledge, 2011. Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: KF1614.M66] (3).
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12.
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Contemporary advertising and Integrated marketing communications/ William F. Arens
by Arens, W.F. Edition: 15th Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill, 2017Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5821.B62 2017 C.1] (3).
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13.
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Marketing communications/ John Egan
by Egan, J. Edition: 2nd.ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los angeles Sage 2015Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.123 .E33 2015] (1).
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14.
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Advertising and promotion :an integrated marketing communications perspective/ George E. Belch and Michael A. Belch
by Belch, G.E | Belch, M.A. Edition: 11th.ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New york Mcgraw Hill Education 2018Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5823 .B45 2018] (1).
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15.
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The media handbook : A complete guide to advertising media selection, planning, research and buying/ Helen Katz
by Katz, H. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Routledge, 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5826.5 .K38 2016] (1).
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16.
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Communicate to convert : your ultimate marketing communication guide/ Mary Mugo
by Mugo, M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nairobi: 2023Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.M84 2023 C.1] (5).
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17.
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Design for media : a handbook for students and professionals in journalism, PR and advertising / Di Hand
by Hand, D | Steve Middleditch. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Routledge, 2013Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: Z246.H36 2013] (1).
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18.
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Contemporary advertising : and integrated marketing communications / Michael F.Weigold
by Weigold, M. F | William F. Arens. Edition: 17thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw Hill LLC, 2024Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5821.B62 2024] (1).
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