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1. Global marketing and advertising : Understanding cultural paradoxes/ Marieke De Mooij

by [Mooij, Marieke K. De].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: SAGE, 2005Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.127.M66 2005 C.1] (3).

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2. Advertising strategy : creative tactics from the outside/in

by Tom Altstiel | Jean Grow.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sage Publishing ; 2006Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5823.A758 2006] (1).

3. Media planning : a practical guide

by Jim | Surmanek.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Illinois ; NTC Business Books ; 1996Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5826.5.S86 1996] (1).

4. Radio communication/ J. H. Reyner

by Reyner, J. H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Sir Isaac Pitman ; London 1967Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: TK550 .R398 1967] (1).

5. 150 careers in advertising : with equal opportunity for men and women

by Patricia Mann | Ralph Steadman.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Longman ; 1971Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5823 .M3 1971] (1).

6. TV commercials : how to make them, or, how big is the boat?

by Ivan | Cury.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Elsevier ; 2005Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 6146.T42C87 2005] (5).

7. The advertising handbook

by Helen Powell | Sean Brierley.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Routledge ; 2009Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5823 .B7273 2009] (1).

8. Advertising and new media

by Christina | Spurgeon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Routledge ; 2008Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 6146 .158 S68 2008] (1).

9. Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century/ Jim Aitchison

by Aitchison, Jim.

Edition: 2nd Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Prentice-Hall, 2008Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5823 A58 2008] (3).

10. Political Marketing : concepts and theories/ edited by Paul R. Baines

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles: Sage, 2011Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: JF2112.A4 P65 2011 C.1] (3).

11. Advertising and Public Relations Law

by Roy L Moore | Carmen Maye; Erik Collins.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, : Routledge, 2011. Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: KF1614.M66] (3).

12. Contemporary advertising and Integrated marketing communications/ William F. Arens

by Arens, W.F.

Edition: 15th Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill, 2017Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5821.B62 2017 C.1] (3).

13. Marketing communications/ John Egan

by Egan, J.

Edition: 2nd.ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los angeles Sage 2015Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.123 .E33 2015] (1).

14. Advertising and promotion :an integrated marketing communications perspective/ George E. Belch and Michael A. Belch

by Belch, G.E | Belch, M.A.

Edition: 11th.ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New york Mcgraw Hill Education 2018Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5823 .B45 2018] (1).

15. The media handbook : A complete guide to advertising media selection, planning, research and buying/ Helen Katz

by Katz, H.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: Routledge, 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5826.5 .K38 2016] (1).

16. Communicate to convert : your ultimate marketing communication guide/ Mary Mugo

by Mugo, M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Nairobi: 2023Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.M84 2023 C.1] (5).

17. Design for media : a handbook for students and professionals in journalism, PR and advertising / Di Hand

by Hand, D | Steve Middleditch.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Routledge, 2013Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: Z246.H36 2013] (1).

18. Contemporary advertising : and integrated marketing communications / Michael F.Weigold

by Weigold, M. F | William F. Arens.

Edition: 17thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw Hill LLC, 2024Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5821.B62 2024] (1).


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