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1. Global marketing and advertising : Understanding cultural paradoxes/ Marieke De Mooij

by [Mooij, Marieke K. De].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: SAGE, 2005Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.127.M66 2005 C.1] (3).

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2. Content Inc. : start a content-first business, build a massive audience, and become radically successful (with little to no money) / Joe Pulizzi.

by Pulizzi, Joe.

Edition: 2nd. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York City : McGraw Hill, 2021Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.127 .P84 2021] (3).


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