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1. Media planning : a practical guide

by Jim | Surmanek.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Illinois ; NTC Business Books ; 1996Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5826.5.S86 1996] (1).

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2. The media handbook : A complete guide to advertising media selection, planning, research and buying/ Helen Katz

by Katz, H.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: Routledge, 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5826.5 .K38 2016] (1).


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