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1. Persuasion :Theory and Research/ Daniel J. O'Keefe

by O'Keefe J. Daniel.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks: Sage Publications, 2002Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: BF637.P4054 2002] (3).

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2. Principles, Elements, and types of Persuasion/ James, Benjamin

by Benjamin, James.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth: Harcourt Brace College Publishers, 1997Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: BF637.P4B35 1997] (4). Withdrawn (1).

3. Public Relations Writing : Form and Style / Newsom, D., Haynes, J.

by Newsom, D.

Edition: 10th.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont: Wadsworth, 2014Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HM263 .N46 2014] (3).

4. Nonsense : Red Herrings, Straw Men, and Sacred Cows : How We Abuse Logic in Our Everyday Language/ Robert J. Gula

by Gula J. Robert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: USA: Axios Press, 2007Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: BF774.G84 2007] (3).

5. Propaganda and Persuasion

by Jowett, G.S | O'Donnell, Victoria.

Edition: 6th ed.Material type: book Book Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HM1231.J38 2014] (6).

6. Persuasion : reception and responsibility/ Charles U. Larson

by Larson, U.C.

Edition: 13thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Wadsworth Cengage Learning, 2013Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: BF637.P36 2013 C.1] (3).

7. Persuasion : Social Influence and Compliance Gaining/ Robert H. Gass

by Gass, H. Robert | John S. Seiter.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: Pearson Education; 2014Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: BF637.P4G34 2014] (3).

8. Persuasion : psychological Insights and perspectives/ edited by Timothy C. Brock

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Sage, 2005Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: BF637.P4.P47 2005 C.2] (2).

9. The dynamics of persuasion :Communication and attitudes in the 21st century/ Richard M. Perloff

by Perloff Richard M.

Edition: 6th.ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New york Routledge 2017Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: BF637 .P4 2017] (1).


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