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1. Marketing management / Philip Kotler

by Kevin Lane Keller | Alexander Chernev | Jagdish N. Sheth | G. Shainesh.

Edition: 17thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delh: Pearson india education service, 2025Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.K68 2025] (1).

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2. Econometric analysis / William H. Greene

by Greene, W. H.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delh: Pearson india education service, 2018Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HB139.G74 2018] (1).

3. Consumer behaviour : buying, having, and being / Michael R. Solomon

by Solomon, M. R | Tapan Kumar Panda.

Edition: 13thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delh: Pearson india education service, 2020Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY (1).


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