Kotler, Philip <br/><br/>
Marketing management   : analysis, planning, implementation, and control/ 
Philip Kotler 
 - 9th. 
 - New Jersey:  Prentice-Hall,  2013 
 - xl, 513p.:  ill. 
<br/><br/><label>ISBN: </label>0-13-261363--8 
<br/><br/><label>Source: </label> purchase 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1997