J PAUL COSUMER BEHAVIOR & MARKETING STRATEGY. - 9TH - BOSTON McGRAW-HILL 2010 - 554 0 1 0 0 ISBN: 978-007-12678-6 Source: 2013-584 Subjects--Personal Names: OLSON JERRY C Subjects--Topical Terms: TECHNOLOGY(APPLIED SCIENCES) LC Class. No.: HF 5415.3 .P468