DEL I COSUMER BEHVIOR BUILDING MARKETING STRATEGY. - 11TH - McGRAW-HILL 2006 - 778 0 1 1 0 ISBN: 978-0-07-017100-8 Source: 2013585 Subjects--Personal Names: MOTHERSBAUGH DAVID L Subjects--Topical Terms: TECHNOLOGY(APPLIED SCIENCES) LC Class. No.: HF 5415.33 U6 H38