Innovation in marketing/ 
edited by Peter Doyle 
 - Boston :   Butterworth-Heinemann,    1998. 
 - xii, 225 p.:   ill.;   24 cm. 
 - Marketing series (London, England) .
<br/><br/><label>ISBN: </label>0-7506-4121-5 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>Subjects--Personal Names: </label><br/>Peter Doyle
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management -- Case studies.<br/>Service industries -- Marketing -- Case studies.<br/>Technological innovations -- Marketing -- Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .D69 1998