DAVID W. <br/><br/>
Strategic marketing/ 
David W. Cravens 
 - 9TH 
 - Boston:  MCGraw-Hill,  2009 
 - xv, 784p.:  ill. 
<br/><br/><label>ISBN: </label>978-007-126335-1 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>LC Class. No.: </label>HF5415.135  /  .C72 2009