Perreault, W. D  <br/><br/>
Essentials of marketing  : a marketing strategy planning approach/ 
William. D Perreault 
 - 12th 
 - New York:  MCGRAWHILL,  2010 
 - xxxix, 691p.:  ill. (some colour). 
<br/><br/><label>ISBN: </label>978-007-108499-4 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>Subjects--Personal Names: </label><br/>Joseph P. Cannon<br/> Edmund Jerome McCarthy
<br/><br/><label>Subjects--Topical Terms: </label> Marketing.  
<br/><br/><label>LC Class. No.: </label>HF5415  / .P47 2010