Fullerton, Sam  <br/><br/>
Sports Marketing/ 
Sam Fullerton 
 - Boston   McGraw-Hill/Irwin  2007 
 - xvi, 480 p :   illustrations ;   27 cm 
<br/><br/><label>ISBN: </label>9780073128214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports -- Marketing
<br/><br/><label>LC Class. No.: </label>GV716  / .F85