Rice, Chris <br/><br/>
Understanding customers/ 
Chris Rice 
 - 2nd. 
 - Oxford:  Butterworth,  1997 
 - vi, 312p.:  ill.;  24cm 
 - Marketing series (London, England)., Student.  .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-7506-2322-5 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>Subjects--Topical Terms: </label> Customer behaviour  Marketing -- Social aspects. 
<br/><br/><label>LC Class. No.: </label>HF5415.5   / .R52 1997