McDaniel, Carl <br/><br/>
marketing research eesssentia/ 
Carl McDaniel ag roger Gates 
 - 5th ed. 
 - NEW JERSEY.  John Wiley  2006 
 - xvi,479p.  ill.  25.3cm 
 - * .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0072939176 
<br/><br/><label>Source: </label> 2009-592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing research
<br/><br/><label>LC Class. No.: </label>HF 5415.2  /  .M385