Mullins, John W. <br/><br/>
Marketing management   : a strategic decision-making approach/ 
John W. Mullins 
 - 6TH 
 - Boston:  McGraw-Hill,  2008 
 - xxii, 533p.:  ill. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-07-352982-6 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>Subjects--Personal Names: </label><br/>Orville, C. Walker<br/>Harper W. Boyd
<br/><br/><label>Subjects--Topical Terms: </label> Marketing -- Management.  Marketing -- Gestion. 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M352324 2008