Foster, Douglas Mastering marketing/ Douglas Foster - 3rd - Basingstoke : Macmillan, 1994 - xiii, 287 p. : ill. ; 24 cm. 24 cm. - Macmillan master series. . ISBN: 0-333-59570-X Source: purchase Subjects--Personal Names: Subjects--Topical Terms: Marketing. LC Class. No.: HF54.5 / .67F 1982