JOHN THE FUNDAMENTALS OF ADVERTISING. - 2ND - AMSTERDAM ELSEVIER 1999 - 384 XI 0 1 0 0 ISBN: 0-7506-1562-1 Source: 2007-220 Subjects--Personal Names: MACKAY ADRIAN Subjects--Topical Terms: TECHNOLOGY(APPLIED SCIENCES) LC Class. No.: HF 5821.W5